100 Days of Flogton

Published by: Flogton Admin on 6th May 2011 | View all blogs by Flogton Admin

All of you have helped the Alternative Golf Association and Project Flogton grow from mere observation, to concept, to reality in just a few months. So much has happened so fast, and we’d like to share with you some of the highlights of the “First 100 Days” since our January 27 launch.

First, a few words about the unusual and attention-getting name, “Flogton” (“not golf,” backward). We chose it in order to communicate that while we do not advocate cheating at golf or changing its rules, we do believe strongly that it is time for the golf world to legitimize a second, more playable game that lowers the barriers to golf, but does not lower the standards or competitive spirit. The AGA/Project Flogton is developing versions and formats of this secondary game with modified rules, and is encouraging innovation from equipment companies to create a new path to golf for newcomers and a more playable alternative for recreational golfers.

Back on Jan. 27, Commissioner Scott McNealy, Founder Bob Zider and I – with the guidance and encouragement of our advisors and long-time Wall Street golf analyst Casey Alexander from Gilford Securities – shared our observations about the lack of growth in the golf industry and presented a vision and a plan to a group of industry opinion leaders at the annual PGA Show in Orlando. While our ideas have been called “disruptive” and “radical” by some, we’ve heard from others from around the world who love golf, are invested in its future and are looking for innovation that will give the game a boost.

We struck a chord globally: Visitors have come to Flogton.com from 66 countries. Not surprisingly, those with the keenest interest are the ones with large financial investments in the game: golf course owners/operators, equipment companies and course designers and architects. Here is a partial list of the companies with key decision makers we’ve met with or spoken to, who have shown interest and support:

Golf Associations:

NGCOA (National Golf Course Owners Association)
CGCOA (California Golf Course Owners Association)
EGCOA (European Golf Course Owners Association)
EWGA (Executive Women’s Golf Association)

Equipment Companies:

TaylorMade
Cobra/Puma
Nike
Callaway
SNAG (Starting New at Golf)

Media coverage has appeared in:

Golfweek
Golfwire
Australia’s Talking Golf
GeoffShackelford.com
Wall Street Journal
New York Times
GolfWorld
Asian Golf Business
Pellucid Perspective
Troon Golf & Travel
Boston Business Journal
Asian Golf Monthly
InMenlo

While there is a wide variety of opinions from those who make their living in the game about what ought to be done to get more people involved, it is clear to us that genuine concerns exist from almost every quarter about lack of overall growth in the industry. Our experience and key belief is that successful businesses are the ones who listen to their customers, stay focused on giving them what they want and relentlessly pursue ways to stay relevant. Can we make a difference in golf? What we’ve seen and heard in just our first few months of existence tells us that there are others who love golf as we do and are searching for ways to grow the game. Our goal is to align with these people to bring innovative solutions to golf for the benefit of everyone.

Stay tuned.

Pat Gallagher

CEO

Alternative Golf Association LLC

Comments

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