100 Days of Flogton

First, a few words about the unusual and attention-getting name, “Flogton” (“not golf,” backward). We chose it in order to communicate that while we do not advocate cheating at golf or changing its rules, we do believe strongly that it is time for the golf world to legitimize a second, more playable game that lowers the barriers to golf, but does not lower the standards or competitive spirit. The AGA/Project Flogton is developing versions and formats of this secondary game with modified rules, and is encouraging innovation from equipment companies to create a new path to golf for newcomers and a more playable alternative for recreational golfers.
Back on Jan. 27, Commissioner Scott McNealy, Founder Bob Zider and I – with the guidance and encouragement of our advisors and long-time Wall Street golf analyst Casey Alexander from Gilford Securities – shared our observations about the lack of growth in the golf industry and presented a vision and a plan to a group of industry opinion leaders at the annual PGA Show in Orlando. While our ideas have been called “disruptive” and “radical” by some, we’ve heard from others from around the world who love golf, are invested in its future and are looking for innovation that will give the game a boost.
We struck a chord globally: Visitors have come to Flogton.com from 66 countries. Not surprisingly, those with the keenest interest are the ones with large financial investments in the game: golf course owners/operators, equipment companies and course designers and architects. Here is a partial list of the companies with key decision makers we’ve met with or spoken to, who have shown interest and support:
Golf Associations:
- NGCOA (National Golf Course Owners Association)
- CGCOA (California Golf Course Owners Association)
- EGCOA (European Golf Course Owners Association)
- EWGA (Executive Women’s Golf Association)
Equipment Companies:
- TaylorMade
- Cobra/Puma
- Nike
- Callaway
- SNAG (Starting New at Golf)
Media coverage has appeared in:
- Golfweek
- Golfwire
- Australia’s Talking Golf
- GeoffShackelford.com
- Wall Street Journal
- New York Times
- GolfWorld
- Asian Golf Business
- Pellucid Perspective
- Troon Golf & Travel
- Boston Business Journal
- Asian Golf Monthly
- InMenlo
While there
is a wide variety of opinions from those who make their living in
the game about what ought to be done to get more people involved,
it is clear to us that genuine concerns exist from almost every
quarter about lack of overall growth in the industry. Our
experience and key belief is that successful businesses are the
ones who listen to their customers, stay focused on giving them
what they want and relentlessly pursue ways to stay
relevant. Can we
make a difference in golf? What we’ve seen and heard in
just our first few months of existence tells us that there are
others who love golf as we do and are searching for ways to grow
the game. Our goal
is to align with these people to bring innovative solutions to
golf for the benefit of everyone.
Stay tuned.
Pat Gallagher
CEO
Alternative Golf Association LLC
18 Comments
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