Flogton at my course? Why?
The Alternative Golf Association came into existence because rounds had declined in recent years and golf courses had closed. Its plan was to create new games that can be played on existing properties -- fitting in with the existing activities without disrupting the existing customers.
Project Flogton set out to answer the critics of golf -- especially those who took some lessons but couldn't make the transition to the golf course, and those who played the game a few years ago and dropped it, and young people who consider the game too boring and stuffy. So instead of a rule book, there's an instruction sheet. Instead of conventions, there's a faster pace of play. Instead of bunkers... well, not everything can change overnight.
Here's how Flogton enhances those groups' enjoyment of the game:
- The 20-somethings who think golf is too boring will put their cell phones in play for Flogton -- not with ringtones but with apps and with cameras to film each other's shots. (Payoff for golf courses: Brand new customers, and the revenue possibility of marketing lesson packages that make use of that on-course video.)
- The prime-of-lifers who would enjoy golf more if they were better at it find that the ball that used to go in the woods now stays in play because it's been engineered to go straighter. (Ah, a new source of revenue for the pro shop -- Flogton-friendly equipment, balls and gizmos.)
- Many older players who have lost distance yet refuse to step up to the forward tees find that Flogton formats and equipment recover their distance. (Payoff for golf courses: Pace of play is better maintained.)
- Many women will have the kind of fun with Flogton that a recent study by the Little Family Foundation concluded they seek: an enjoyable social occasion that leaves them with a sense of accomplishment without unnecessary physical and emotional stress. (Payoff for golf courses: More players, shoppers and restaurant business.)
Of course, golf courses want to know, how will Flogton affect my existing customer? Well, some golfers could be disturbed at seeing others having so much fun. Others might turn around wondering how the guy behind them managed to drive the ball 300 yards. As long as the course maintains its usual standards regarding disruption, pace and alcohol, the most likely scenario would be that more and more players will be interested in trying Flogton.
Which brings us to the bottom line of, no players lost and new players gained. Or are we missing something? Please share your thoughts and concerns here, and then contact us to put Flogton in play at your course.
What concerns do you have about putting Flogton in play at your course? Share solutions too. Discuss here!